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Senior Product Designer & Design Lead

About Me

I build the research systems, design infrastructure, and cross-functional alignment that help product teams make sound decisions in complex environments.

Felicity Courreges

Career Narrative

I am a product designer and design leader with over eight years of experience building research practices and design infrastructure in environments that needed them -- from the French Ministry of Defense to AI-powered data platforms to enterprise martech during a corporate acquisition.

My career started in communication design at Paris College of Art, where my senior thesis crossed into neuroscience, hardware engineering, and cognitive science. That cross-disciplinary instinct stayed with me. I moved into freelance work across the US and France -- serving local government, international arts organizations, and social enterprises -- before joining the French Ministry of Defense in 2020. Despite holding a junior title, I orchestrated user research across 26 government agencies, facilitated 9 co-design workshops with 100+ participants from military, civilian, and academic backgrounds, and was listed as "Lead UX" on one project team. It was the first time I built an entire UX research practice from scratch. It would not be the last.

At Jellyfish, a BrandTech Group company, I entered an organization with no established design or research practice and built one. I created a shared research portal with 21+ templates, intake forms, and methodology guides while simultaneously leading design across six data products -- from an AI brand perception tool that generated 300 leads in 48 hours, to an enterprise data platform with 400+ screens and 8.9/10 usability, to workflow tools that cut processes from 72 hours to 15 minutes and 5 hours to 1 minute. I conducted research with C-suite stakeholders across four countries, presented to executive leadership, and won the Google x Jellyfish Hackathon. All of this under a "UX Designer" title.

At Marigold (now Zeta Global), I stepped into the most demanding context of my career: design leadership during a corporate acquisition. I built the complete research operations infrastructure from scratch -- intake forms, methodology guides, a research portal, feedback loops connecting customer-facing teams to design decisions -- while leading a team of 6 designers and conducting hands-on research across three products. In four months: 100+ users engaged, 45+ hours of research, a best-in-class SUS score of 90, and zero missed deadlines. I also built a 69-skill career development framework for my team -- the kind of organizational infrastructure typically owned by a Head of Design.

How I Work: Five Patterns

Over the course of my career, five patterns have consistently defined how I approach design work. They are not a framework I invented -- they are what emerges when I look back at what I have built at every organization.

1. I Build Infrastructure, Not Just Artifacts

My deliverables go beyond product screens to organizational scaffolding: research portals, design brief systems, intake forms, methodology guides, career development frameworks. At every company, I build the systems that raise the entire team's standard -- not just the work that ships.

13 process infrastructure artifacts built from scratch during a corporate acquisition.

See the full Marigold infrastructure story

2. I Map the Territory Before Designing in It

My first move is always to understand the full system -- stakeholders, user segments, data flows, organizational dependencies. At the Ministry of Defense, I audited 26 agency websites before proposing a single layout. At Marigold, a 60-page UX Foundation discovered that 60% of first-time users failed the core task -- a finding that redirected the entire product roadmap.

26 agency websites audited. 60-page UX Foundation. Product roadmap redirected.

See the Ministry research orchestration

3. I Bridge Organizational Silos

I reach out to teams that design teams typically never engage -- support, solution consultants, training, customer success. At the Ministry, I brought military officers, civilian administrators, and cybersecurity experts into the same room for co-design workshops. At Marigold, I built persistent feedback loops -- dedicated Slack channels with auto-logging, weekly rotating meetings across 6 product areas -- creating organizational connections where none existed.

Feedback loops connecting customer-facing intelligence to design decisions.

See the feedback loop systems I built

4. I Scale Impact Through Teaching

I do not just do the work -- I create the materials that enable others to do it. At Jellyfish, every template included completed examples alongside blank formats, serving as both tool and instruction. At Marigold, I published a numbered document series (UX Research Fundamentals, Surveys guide) and built a 69-skill career assessment matrix that scales mentoring beyond 1:1 conversations to the entire organization.

21+ templates. 69-skill career matrix. Numbered research document series.

Browse the research toolkit

5. I Consistently Operate Above My Title

At every role, the scope of my work has exceeded the scope of my title. At the Ministry, I was listed as "Lead UX" while holding an apprentice title. At Jellyfish, I held a "UX Designer" title while building the research practice from scratch, designing 400+ screens, and researching with C-suite stakeholders across four countries. At Marigold, my "Interim Lead" title understated Director-level infrastructure work and team management during an acquisition. I do not wait for the title to match the work. I do the work.

Apprentice title, lead-level work. UX Designer title, practice-building scope.

See the Ministry case study

By the Numbers

72h to 15min

Report generation time reduced (J+IQ)

1,000+

Human hours saved in the first 5 months of deployment (J+IQ)

5h to 1min

Bid calculation time reduced (J+Bidding)

SUS 90

Best-in-class usability score (Sailthru Folders, Marigold)

86.3% to 96.9%

Task success improvement after research-driven iteration

400+

Screens designed for an enterprise data platform across 3 user roles

300 leads

AI brand perception tool launch in 48 hours (Share of Model)

26

Government agencies researched (French Ministry of Defense)

100+

Workshop participants across military, civilian, and academic backgrounds

6

Designers led through a corporate acquisition with zero missed deadlines

13

Process infrastructure artifacts built from scratch in 4 months

500+

Clients served by the data platform suite designed at Jellyfish

$800K+

Revenue goals supported by ad spend optimization tool

Education & Credentials

BFA in Communication Design

Paris College of Art, Paris, France

Senior thesis on the neuroscience of reading and digital technology produced a working hybrid book prototype crossing design, hardware engineering, and cognitive science.

Double Master's -- Digital Strategy & Lead UX

ISEA Multimedia Digital Campus, Paris, France

Master's thesis: Illuminating the Shadows: Ethical Challenges and Solutions in Digital Interface Design -- a 101-page investigation into how dark patterns exploit cognitive biases, with market analysis, competitive benchmarking, and a complete product strategy for an ethical design platform.

Foundations of Humane Technology

Center for Humane Technology, 2023

Professional certification in ethical design and responsible technology, continuing the research trajectory of the Master's thesis.

A Personal Note

I am Franco-American -- born in the US, educated in Paris, currently based in the Philadelphia area. I work natively in both English and French, and that bilingual, bicultural perspective shapes how I approach design: I think about systems from multiple vantage points, I navigate cultural complexity as a matter of course, and I bring European research rigor (Bastien & Scapin ergonomic criteria, RGAA accessibility standards, GDPR-aware research) alongside American product design pragmatism.

Outside of work, I care about designing technology that serves people well. My thesis on dark patterns was not an academic exercise -- it reflects a genuine conviction that design decisions have ethical weight, and that the systems we build should be worthy of the trust people place in them.

For a detailed look at my design approach and research methods, see Methods & Process. To see the work in context, explore the case studies.