Felicity Courreges
Design leader who builds the systems, processes, and practices that allow product organizations to scale. Experienced in standing up research operations, redesigning team structures, and driving cross-functional alignment across multi-product ecosystems — including through acquisitions. Operates at the intersection of design strategy, organizational design, and hands-on craft to raise the quality bar across teams.
Featured Work
Leading design through a $325M acquisition
Moved from Senior Product Designer to interim design lead during a $325M acquisition. Team of 6 across 6 products and platform initiatives. Restructured designer assignments by skill and time zone, led a three-phase rebrand across all products, migrated 250+ Figma accounts into the new org, standardized the design process, and ran performance reviews for the CPO. First two rebrand phases shipped by April 2026.
Design Leadership
Establishing UX research infrastructure across 6 products
Six enterprise products, no shared research practice. Built the infrastructure from scratch: UX Foundations for five products, methodology guides, a research portal, standardized processes. Over 20 independent research efforts in eight months, now used independently by the full UX team and 15+ product managers.
Research Infrastructure
Automating analyst workflows across 3 internal products
Three internal tools, one common pattern: replacing manual processes with designed interfaces. J+IQ cut competitive reports from 72 hours to 15 minutes, saving 1,000+ hours across 130 users. J+Bidding replaced a 5-hour API process with a 1-minute interface, supporting $800K+ in revenue. J+Carbon shipped a carbon footprint calculator in under two months.
Workflow Automation
The data platform behind 32,000 advertising accounts
Designed the foundational infrastructure — 400+ screens across 22 data connectors — that powers every product in the Jellyfish suite. 500+ enterprise clients depend on it daily. 8.9/10 usability across three distinct user roles.
Platform Design
Making AI brand perception measurable for the first time
No category existed. No competitive reference. Designed the first tool that lets brands see how LLMs perceive them — POC in under 3 weeks, 300 qualified leads within 48 hours of launch, tested with C-suite across 4 countries.
AI Product
Redesigning the French Ministry of Defense web portal across 26 agencies
26 agencies, each with its own communication team and editorial process. 9 co-design workshops, 100+ participants from military and civilian organizations, 50+ site benchmarks, and reusable research infrastructure built to scale across the ministry.
Government UXIndependent Research
BFA and Master's thesis projects on how technology shapes cognition and behavior.
Dark patterns, cognitive bias, and ethical design
Investigated how dark patterns exploit cognitive biases through neuroscience, behavioral economics, and regulatory analysis. Translated the research into LUX UX — a complete startup concept with market sizing ($183M-$356M), competitive benchmarking, and financial projections. 91% of surveyed users wanted dark pattern alerts.
Academic Research
How screen reading changes the brain
Built a working hybrid book prototype that connects physical pages to digital content through conductive ink circuits and a Raspberry Pi — grounded in neuroscience research on how screen reading changes the brain. A BFA thesis that became the intellectual foundation for everything that followed.
Academic Research